#DearCEO

What is your sustainability approach?

Transformational, operational, complying, or assessing?

Nearly half of the 3,000 CEOs interviewed for IBM’s latest study cited #sustainability as one of the highest priorities for their organization in the next two or three years—up from just a third of CEOs last year. IBM vice chair Gary Cohn told Fortune, “It’s easy to make a [net-zero] 2050 commitment. No one will remember. But the reality of what’s going on at the SEC, what’s going on in the boardroom, what’s going on in the recruiting world, means CEOs don’t have the luxury of waiting until 2050.”

Read Fortune article.